In France, when you think about internet offer it used to be about the price and the service only. So every offer ends up being the same, except for one, Free with Philippe Starck who also focused his work on the product to seduce the consumers.
What is the next step? User Experience?
In partnership with technicolor, we designed a box based on modularity with the objective of fitting your profile needs, who ever you are.
Primiboh is an evolutive and adaptive offer, full of useful features.
The smart removable screen allows you to make the box more discreet, like most of the current users. However we designed Primiboh from very domestic inspiration, mixing hard and soft materials, and playing with graphic elements; in order to easily fit a home environment. The trickiest part was to make the modularity invisible. The flexible cover seemed to be an ideal evolutive solution, supporting others features as the cable management...
Finally, through adapting connectors, Primiboh can be transposed in every home all around the world.
with Simon Leblanc, Florent Alexandre, Sébastien Ledoux and David Plachez as a digital designer.
This project is the propriety of technicolor, protected with a patent.